The Unmanageable Marketing Manager provides readers with insights into how managers can better understand and engage with customers amid a multiplicity of marketing strategies. Beginning with a foundational analysis of historical marketing strategy theories, the book presents the evolution from a manager-dominated dynamic to a customer-empowered dynamic, finally settling into a landscape where both parties cooperate as equals. The text approaches marketing from a social constructionist viewpoint, critiquing conventional perceptions of the manager-customer relationship and proposing a new paradigm that considers diverse social contexts and adaptive behaviors. The discussion spans various theories, including relationship marketing, service-dominant logic, and cocreation. Supported by case studies and discourse analysis, the book illustrates the manager's role in evolving marketing strategies and their perception of the customer. The Unmanageable Marketing Manager is well suited for courses in marketing management, strategic marketing, and consumer behavior, and is particularly beneficial for students at the graduate level engaging with advanced marketing concepts. The insights provided will provoke thought leadership regarding the dynamic nature of manager-customer relationships and encourage readers to interpret these interactions within broader social and cultural frameworks.
| Condition | Price | |||
|---|---|---|---|---|
|
New (276 available)
Ships Separately |
$65.71 USD | Add To Cart | Ships separately from Better World Books suppliers | |
|
eBook Obtain a digital book from our friends at eBooks.com.
|
{{ebooksDotComPrice}} {{ebooksDotComCurrency}} | eBooks.com | Digital edition from eBooks.com | |
|
Audio Book Obtain a digital book from our friends at AudiobooksNow.com.
|
{{audioBooksNowPrice}} {{audioBooksNowCurrency}} | AudiobooksNow.com | Digital edition from AudiobooksNow.com |
| Find at your local library from our friends at WorldCat | Find Libraries |
The Unmanageable Marketing Manager provides readers with insights into how managers can better understand and engage with customers amid a multiplicity of marketing strategies. Beginning with a foundational analysis of historical marketing strategy t ...
Read full overview
The Unmanageable Marketing Manager provides readers with insights into how managers can better understand and engage with customers amid a multiplicity of marketing strategies. Beginning with a foundational analysis of historical marketing strategy theories, the book presents the evolution from a manager-dominated dynamic to a customer-empowered dynamic, finally settling into a landscape where both parties cooperate as equals. The text approaches marketing from a social constructionist viewpoint, critiquing conventional perceptions of the manager-customer relationship and proposing a new paradigm that considers diverse social contexts and adaptive behaviors. The discussion spans various theories, including relationship marketing, service-dominant logic, and cocreation. Supported by case studies and discourse analysis, the book illustrates the manager's role in evolving marketing strategies and their perception of the customer. The Unmanageable Marketing Manager is well suited for courses in marketing management, strategic marketing, and consumer behavior, and is particularly beneficial for students at the graduate level engaging with advanced marketing concepts. The insights provided will provoke thought leadership regarding the dynamic nature of manager-customer relationships and encourage readers to interpret these interactions within broader social and cultural frameworks.
| Condition | Source | Price | |
|---|---|---|---|
|
New (276 available)
Ships Separately |
Ships separately from Better World Books suppliers | $65.71 USD | Add To Cart |
|
eBook Obtain a digital book from our friends at eBooks.com.
|
Digital edition from eBooks.com | {{ebooksDotComPrice}} {{ebooksDotComCurrency}} | eBooks.com |
|
Audio Book Obtain a digital book from our friends at AudiobooksNow.com.
|
|
{{audioBooksNowPrice}} {{audioBooksNowCurrency}} | Audiobook |
*This is a limited preview of the contents of this book and does not directly represent the item available for sale.*
You are now leaving the Better World Books website to complete your transaction. Your eBook download will be facilitated by our friends at eBooks.com. Thank you for your support and for shopping with Better World Books!
You are now leaving the Better World Books website to complete your transaction. Your audio book download will be facilitated by our friends at AudiobooksNow.com. Thank you for your support and for shopping with Better World Books!
You are now leaving the Better World Books website. Thank you for your support and for shopping with Better World Books!