The Multiplier Model : How Systems Can Create Exponential Business Growth

Name: The Multiplier Model : How Systems Can Create Exponential Business Growth
Author: Mark Siebert
ISBN: 9781599186672

by Mark Siebert

Paperback

The Multiplier Model : How Systems Can Create Exponential Business Growth

by Mark Siebert

Paperback

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Overview

Create a Business that Runs Itself Going from small business to successful startup to scalable growth takes more than just good luck, it takes a system. Over the last 34 years franchising consultant and growth expert Mark Siebert has been sought out by more than 70,000 executives looking to expanding their company. Out of those 70,000 only 5,000 had the right systems in place to go from successful to scalable. What do these companies have in common? 1. They are good at what they do. Being good at the core of your business that you continue to see a healthy return on your investment.2. They have a system in place and a manual on hand.Their process is documented and routinely integrated into every aspect of their business, so if someone follows the system the business can virtually run itself.

FormatPaperback

LanguageEnglish

PublisherEntrepreneur Media Inc/Entrepreneur Press

Publication DateJul. 27th, 2021

ISBN-139781599186672

Dimensions6.00 x 9.00 x 0.74 inches

ISBN-101599186675

Shipping Weight0.97 lbs

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Foreword	p. xiii
Introduction	p. xxi
Multiplying your success	p. xxvii
What to expect in this book	p. xxviiii
Introduction to systems	p. 1
How McDonald's does it	p. 3
The founder's quandary	p. 5
Two steps forward, one step back	p. 7
The trap of day-to-day complacency	p. 10
Freedom from fear	p. 14
It's about systems	p. 15
Why franchising depends on systems	p. 17
Every problem is an opportunity	p. 19
The systems mindset	p. 20
A system without controls is a doorstop	p. 24
Creating your money machine	p. 27
The heart of your money machine	p. 28
Return on investment	p. 30
Determining your KPIs	p. 32
Look at it sequentially	p. 34
Customize your paradigm	p. 37
It has to work without you	p. 38
Apply the multiplier model	p. 38
Understand how to measure success	p. 41
Finance matters	p. 42
Measure with your income statement	p. 43
The balance sheet: your other scorecard	p. 45
Measure with comparative testing	p. 47
Ask the right questions	p. 49
The problem with statistics	p. 50
Building a business plan/financial model	p. 51
Don't confuse metrics with strategy	p. 53
Leverage outside expertise	p. 54
Know who you are	p. 59
Start with passion	p. 61
Beware of entrepreneurial deficit disorder	p. 64
Keep your concept simple	p. 65
Creating your value proposition	p. 67
Start with the end in mind	p. 68
Stay true to your brand promise	p. 73
Names don't make businesses	p. 79
Take your concept for a test drive	p. 84
Marketing your money machine	p. 87
Marketing is a moving target	p. 88
Aiming with a rearview mirror	p. 89
Embrace your story and tell it memorably	p. 91
Pick a lane	p. 96
A systematic approach to competitive intelligence	p. 99
Knowing your customer	p. 101
Targeting your customer	p. 102
Developing an appropriate marketing budget	p. 103
Measurement and refinement	p. 105
Competing with the internet	p. 109
The m-commerce effect	p. 111
Harness the power of reviews	p. 113
Surviving a reviewer attack	p. 115
Creating your fortress strategy	p. 122
Selling	p. 129
Grow or die	p. 130
Do you want fries with that?	p. 132
We are all in the business of sales	p. 134
The four pillars of sales growth	p. 135
Annuity building	p. 137
Creating stickiness	p. 139
Begin with a plan	p. 142
Know your customer	p. 143
Impulse and planned buyers	p. 144
Obtaining advances	p. 146
Eating the elephant	p. 147
Objections are your friend	p. 149
Measure your sales results	p. 152
Standardize your sales system	p. 155
Train and train again	p. 158
Operations	p. 161
The purpose of the prototype(s)	p. 164
Consider the possibilities with your prototype	p. 165
Right-sizing the territory	p. 167
Establishing your brand standards	p. 169
Understanding the aspects of production	p. 172
Writing your operations manual	p. 174
Know your audience	p. 175
Identify the working parts	p. 176
Keeping current	p. 178
Training your team	p. 178
Keep the lines of communication open	p. 180
A system for quality control audits	p. 182
Create an evaluation form	p. 183
People	p. 189
Terminal velocity and delegation	p. 190
Hire the best talent you can afford	p. 192
In-house vs. outsourcing	p. 195
Systematizing culture	p. 198
Define your cultural values	p. 199
Focus on personality	p. 200
Create a cultural system	p. 201
Establishing accountability	p. 203
Inspect what you expect	p. 205
Don't be a fireman	p. 208
Harnessing creativity with centralized control	p. 212
Pull the weeds or they will overgrow your garden	p. 215
Contingency planning	p. 217
Put your mask on first	p. 218
Divining the future	p. 219
If it ain't broke, break it	p. 221
How long is your runway?	p. 223
Question the status quo	p. 225
Reducing risk with your multiplier model	p. 226
Hitting the gas	p. 229
Knowing you are ready for the multiplier model	p. 230
Let your goals drive your aggressiveness	p. 232
Don't get run over by a freight train	p. 233
Prepare for the end game from day one	p. 235
You can only coast downhill	p. 236
Choosing a growth vehicle	p. 238
The role of franchising	p. 240
A system for franchising	p. 243
Sprint to the mountaintop	p. 249
Appendix: Sample pre-opening checklist	p. 251
Acknowledgments	p. 265
About the author	p. 269
Index	p. 273
Table of Contents provided by Ingram. All Rights Reserved.

Find at your local library from our friends at WorldCat	Find Libraries

Overview

Product Details

FormatPaperback

LanguageEnglish

PublisherEntrepreneur Media Inc/Entrepreneur Press

Publication DateJul. 27th, 2021

ISBN-139781599186672

Dimensions6.00 x 9.00 x 0.74 inches

ISBN-101599186675

Shipping Weight0.97 lbs

Foreword	p. xiii
Introduction	p. xxi
Multiplying your success	p. xxvii
What to expect in this book	p. xxviiii
Introduction to systems	p. 1
How McDonald's does it	p. 3
The founder's quandary	p. 5
Two steps forward, one step back	p. 7
The trap of day-to-day complacency	p. 10
Freedom from fear	p. 14
It's about systems	p. 15
Why franchising depends on systems	p. 17
Every problem is an opportunity	p. 19
The systems mindset	p. 20
A system without controls is a doorstop	p. 24
Creating your money machine	p. 27
The heart of your money machine	p. 28
Return on investment	p. 30
Determining your KPIs	p. 32
Look at it sequentially	p. 34
Customize your paradigm	p. 37
It has to work without you	p. 38
Apply the multiplier model	p. 38
Understand how to measure success	p. 41
Finance matters	p. 42
Measure with your income statement	p. 43
The balance sheet: your other scorecard	p. 45
Measure with comparative testing	p. 47
Ask the right questions	p. 49
The problem with statistics	p. 50
Building a business plan/financial model	p. 51
Don't confuse metrics with strategy	p. 53
Leverage outside expertise	p. 54
Know who you are	p. 59
Start with passion	p. 61
Beware of entrepreneurial deficit disorder	p. 64
Keep your concept simple	p. 65
Creating your value proposition	p. 67
Start with the end in mind	p. 68
Stay true to your brand promise	p. 73
Names don't make businesses	p. 79
Take your concept for a test drive	p. 84
Marketing your money machine	p. 87
Marketing is a moving target	p. 88
Aiming with a rearview mirror	p. 89
Embrace your story and tell it memorably	p. 91
Pick a lane	p. 96
A systematic approach to competitive intelligence	p. 99
Knowing your customer	p. 101
Targeting your customer	p. 102
Developing an appropriate marketing budget	p. 103
Measurement and refinement	p. 105
Competing with the internet	p. 109
The m-commerce effect	p. 111
Harness the power of reviews	p. 113
Surviving a reviewer attack	p. 115
Creating your fortress strategy	p. 122
Selling	p. 129
Grow or die	p. 130
Do you want fries with that?	p. 132
We are all in the business of sales	p. 134
The four pillars of sales growth	p. 135
Annuity building	p. 137
Creating stickiness	p. 139
Begin with a plan	p. 142
Know your customer	p. 143
Impulse and planned buyers	p. 144
Obtaining advances	p. 146
Eating the elephant	p. 147
Objections are your friend	p. 149
Measure your sales results	p. 152
Standardize your sales system	p. 155
Train and train again	p. 158
Operations	p. 161
The purpose of the prototype(s)	p. 164
Consider the possibilities with your prototype	p. 165
Right-sizing the territory	p. 167
Establishing your brand standards	p. 169
Understanding the aspects of production	p. 172
Writing your operations manual	p. 174
Know your audience	p. 175
Identify the working parts	p. 176
Keeping current	p. 178
Training your team	p. 178
Keep the lines of communication open	p. 180
A system for quality control audits	p. 182
Create an evaluation form	p. 183
People	p. 189
Terminal velocity and delegation	p. 190
Hire the best talent you can afford	p. 192
In-house vs. outsourcing	p. 195
Systematizing culture	p. 198
Define your cultural values	p. 199
Focus on personality	p. 200
Create a cultural system	p. 201
Establishing accountability	p. 203
Inspect what you expect	p. 205
Don't be a fireman	p. 208
Harnessing creativity with centralized control	p. 212
Pull the weeds or they will overgrow your garden	p. 215
Contingency planning	p. 217
Put your mask on first	p. 218
Divining the future	p. 219
If it ain't broke, break it	p. 221
How long is your runway?	p. 223
Question the status quo	p. 225
Reducing risk with your multiplier model	p. 226
Hitting the gas	p. 229
Knowing you are ready for the multiplier model	p. 230
Let your goals drive your aggressiveness	p. 232
Don't get run over by a freight train	p. 233
Prepare for the end game from day one	p. 235
You can only coast downhill	p. 236
Choosing a growth vehicle	p. 238
The role of franchising	p. 240
A system for franchising	p. 243
Sprint to the mountaintop	p. 249
Appendix: Sample pre-opening checklist	p. 251
Acknowledgments	p. 265
About the author	p. 269
Index	p. 273
Table of Contents provided by Ingram. All Rights Reserved.

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The Multiplier Model : How Systems Can Create Exponential Business Growth

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The Multiplier Model : How Systems Can Create Exponential Business Growth

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