Overview

Welcome to the Entrepreneurial Revolution. In this time of rapid change and amazing opportunity, the Prentice Hall Entrepreneurship Series has been created to provide direction, guidance, and insight to faculty members and students interested in pursuing an entrepreneurial path. This evolving series features top scholars in the field sharing their perspectives on the most critical issues and challenges in the emerging field of entrepreneurship. The books in the series are purposely designed to emphasize flexibility and innovation in the entrepreneurship curriculum and class-room. As a central theme, entrepreneurship is approached as a way of thinking and acting that can be applied in all walks of life. The series addresses both the contexts for (e.g., state-up firms, family businesses, high growth ventures, non-profits, corporations, the public sector) and the facilitators of entrepreneurship (e.g., creativity, planning, opportunity recognition, resources, networks, teams)- The series has been developed and will continually evolve to present readers with a range of state-of-the-art perspectives that speak to individual aspects of entrepreneurship. We hope you enjoy your entrepreneurial journey! Book jacket.

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