Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

Name: Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches
Author: Arthur A. Berger
ISBN: 9780761918523

by Arthur A. Berger

Hardcover

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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

by Arthur A. Berger

Hardcover

See All Available Copies

Other Available Editions: Paperback
Starting at {{localize.CurrencySymbol}}5.73 {{localize.CurrencyAbbrev}}

See All Available Copies

Other Available Editions: Paperback
Starting at {{localize.CurrencySymbol}}5.73 {{localize.CurrencyAbbrev}}

Overview

Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods . Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

FormatHardcover

LanguageEnglish

PublisherSAGE Publications, Incorporated

Publication DateMar. 21st, 2000

Pages320

ISBN-139780761918523

Dimensions6.00 x 9.00 x 0.80 inches

ISBN-100761918523

Shipping Weight1.19 lbs

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Used Good (1 available) Former library book; used book that is in clean, average condition without any missing pages.	{{localize.CurrencySymbol}}12.03 {{localize.CurrencyAbbrev}}	Shelf Steals®	Add To {{CartName}}	Ships directly from Better World Books
Used Very Good (1 available) Former library book; used book that is in excellent condition.	{{localize.CurrencySymbol}}12.61 {{localize.CurrencyAbbrev}}	Shelf Steals®	Add To {{CartName}}	Ships directly from Better World Books
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Professional Reviews

"Berger succeeds in describing this subject - which students often consider 'boring stuff' - in an original, interesting and sometimes humorous way. His personal style makes this book easy to read. Berger writes as if he is standing in front of a class, clearly explaining complex material, while telling lots of anecdotes and giving clarifying examples."

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Overview

Product Details

FormatHardcover

LanguageEnglish

PublisherSAGE Publications, Incorporated

Publication DateMar. 21st, 2000

Pages320

ISBN-139780761918523

Dimensions6.00 x 9.00 x 0.80 inches

ISBN-100761918523

Shipping Weight1.19 lbs

Professional Reviews

All Available Copies

Condition	Source	Price
Used Good (1 available) Former library book; used book that is in clean, average condition without any missing pages. Former Library Book Ships from	Ships directly from Better World Books	{{localize.CurrencySymbol}}12.03 {{localize.CurrencyAbbrev}} Shelf Steals®	Add To {{CartName}}
Used Very Good (1 available) Former library book; used book that is in excellent condition. Ships from	Ships directly from Better World Books	{{localize.CurrencySymbol}}12.61 {{localize.CurrencyAbbrev}} Shelf Steals®	Add To {{CartName}}
eBook Obtain a digital book from our friends at eBooks.com. eBooks.com	Digital edition from eBooks.com	{{ebooksDotComPrice}} {{ebooksDotComCurrency}}	eBooks.com
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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

Hardcover

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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

Hardcover

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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

Hardcover

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See All Available Copies

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Professional Reviews

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