Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

Name: Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches
Author: Arthur A. Berger
ISBN: 9780761918530

by Arthur A. Berger

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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

by Arthur A. Berger

Paperback

See All Available Copies

Other Available Editions: Hardcover
Starting at {{localize.CurrencySymbol}}12.03 {{localize.CurrencyAbbrev}}

See All Available Copies

Other Available Editions: Hardcover
Starting at {{localize.CurrencySymbol}}12.03 {{localize.CurrencyAbbrev}}

Overview

Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods . Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

FormatPaperback

LanguageEnglish

PublisherSAGE Publications, Incorporated

Publication DateMar. 21st, 2000

Pages320

Edition1st Edition

ISBN-139780761918530

Dimensions6.00 x 9.00 x 0.70 inches

ISBN-100761918531

Shipping Weight0.94 lbs

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Used Very Good (2 available) Used book that is in excellent condition.	{{localize.CurrencySymbol}}5.73 {{localize.CurrencyAbbrev}}	Shelf Steals®	Add To {{CartName}}	Ships directly from Better World Books
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Professional Reviews

"Berger succeeds in describing this subject - which students often consider 'boring stuff' - in an original, interesting and sometimes humorous way. His personal style makes this book easy to read. Berger writes as if he is standing in front of a class, clearly explaining complex material, while telling lots of anecdotes and giving clarifying examples."

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Overview

Product Details

FormatPaperback

LanguageEnglish

PublisherSAGE Publications, Incorporated

Publication DateMar. 21st, 2000

Pages320

Edition1st Edition

ISBN-139780761918530

Dimensions6.00 x 9.00 x 0.70 inches

ISBN-100761918531

Shipping Weight0.94 lbs

Professional Reviews

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Condition	Source	Price
Used Very Good (2 available) Used book that is in excellent condition. Ships from	Ships directly from Better World Books	{{localize.CurrencySymbol}}5.73 {{localize.CurrencyAbbrev}} Shelf Steals®	Add To {{CartName}}
Used Very Good (1 available) Former library book; used book that is in excellent condition. Ships from	Ships directly from Better World Books	{{localize.CurrencySymbol}}11.92 {{localize.CurrencyAbbrev}} Shelf Steals®	Add To {{CartName}}
Used Good (2 available) Former library book; used book that is in clean, average condition without any missing pages. Ships from	Ships directly from Better World Books	{{localize.CurrencySymbol}}11.92 {{localize.CurrencyAbbrev}} Shelf Steals®	Add To {{CartName}}
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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches

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