The nationally syndicated columnist and bestselling author of ¡Ask a Mexican! presents a fascinating and tasty trip through the history and culture of Mexican food in this country, uncovering great stories and charting the cuisine's tremendous popularity in el Norte. Nationally syndicated columnist and bestselling author of ¡Ask a Mexican! Gustavo Arellano presents a tasty trip through the history and culture of Mexican food in this country, uncovering great stories and charting the cuisine's tremendous popularity north of the border. Arellano's fascinating narrative combines history, cultural criticism, food writing, personal anecdotes, and Jesus on a tortilla. In seemingly every decade for over a century, America has tried new culinary trends from south of the border, loved them, and demanded the next big thing. As a result, Mexican food dominates American palates to the tune of billions of dollars in sales per year, from canned refried beans to tortilla wraps and ballpark nachos. It's a little-known history, one that's crept up on this country and left us better for it.
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| Introduction: What's So Cosmic About a Burrito? | p. 1 |
| You Mean Mexico Gave the World More Than Just Tacos? | p. 11 |
| Whatever Happened to the Chili Queens and Tamale Kings? | p. 29 |
| How Did the Taco Become Popular Before Mexicans Flooded the United States? | p. 50 |
| Who Were the Enchilada Millionaires, and How Did They Change Mexican Food? | p. 71 |
| How Did Americans Become Experts at Writing Cookbooks on Mexican Food? | p. 86 |
| Whatever Happened to Southwestern Cuisine? | p. 108 |
| Is Tex-Mex Food Doomed? | p. 122 |
| What Took the Burrito So Long to Become Popular? | p. 139 |
| When Did Mexicans Start Making Food for Mexicans? | p. 157 |
| How Did Mexican Food Get into Our Supermarkets? | p. 175 |
| Is the Tortilla God's Favored Method of Communication? | p. 195 |
| How Did Salsa Become America's Top-Selling Condiment? | p. 215 |
| Tequila? Tequila! | p. 230 |
| What Are the Five Greatest Mexican Meals in the United States? | p. 245 |
| Conclusion: What Happens After the Burrito Has Gone Cosmic? | p. 265 |
| Postscript: Special "¡Ask a Mexican!" Question: How and why did the image of a sleeping Mexican under a saguaro cactus become such a popular mascot for Mexican restaurants? | p. 271 |
| Notes | p. 275 |
| Acknowledgments | p. 289 |
| Index | p. 291 |
| Table of Contents provided by Ingram. All Rights Reserved. |
| Find at your local library from our friends at WorldCat | Find Libraries |
The nationally syndicated columnist and bestselling author of ¡Ask a Mexican! presents a fascinating and tasty trip through the history and culture of Mexican food in this country, uncovering great stories and charting the cuisine's tremendous popula ...
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The nationally syndicated columnist and bestselling author of ¡Ask a Mexican! presents a fascinating and tasty trip through the history and culture of Mexican food in this country, uncovering great stories and charting the cuisine's tremendous popularity in el Norte. Nationally syndicated columnist and bestselling author of ¡Ask a Mexican! Gustavo Arellano presents a tasty trip through the history and culture of Mexican food in this country, uncovering great stories and charting the cuisine's tremendous popularity north of the border. Arellano's fascinating narrative combines history, cultural criticism, food writing, personal anecdotes, and Jesus on a tortilla. In seemingly every decade for over a century, America has tried new culinary trends from south of the border, loved them, and demanded the next big thing. As a result, Mexican food dominates American palates to the tune of billions of dollars in sales per year, from canned refried beans to tortilla wraps and ballpark nachos. It's a little-known history, one that's crept up on this country and left us better for it.
| Introduction: What's So Cosmic About a Burrito? | p. 1 |
| You Mean Mexico Gave the World More Than Just Tacos? | p. 11 |
| Whatever Happened to the Chili Queens and Tamale Kings? | p. 29 |
| How Did the Taco Become Popular Before Mexicans Flooded the United States? | p. 50 |
| Who Were the Enchilada Millionaires, and How Did They Change Mexican Food? | p. 71 |
| How Did Americans Become Experts at Writing Cookbooks on Mexican Food? | p. 86 |
| Whatever Happened to Southwestern Cuisine? | p. 108 |
| Is Tex-Mex Food Doomed? | p. 122 |
| What Took the Burrito So Long to Become Popular? | p. 139 |
| When Did Mexicans Start Making Food for Mexicans? | p. 157 |
| How Did Mexican Food Get into Our Supermarkets? | p. 175 |
| Is the Tortilla God's Favored Method of Communication? | p. 195 |
| How Did Salsa Become America's Top-Selling Condiment? | p. 215 |
| Tequila? Tequila! | p. 230 |
| What Are the Five Greatest Mexican Meals in the United States? | p. 245 |
| Conclusion: What Happens After the Burrito Has Gone Cosmic? | p. 265 |
| Postscript: Special "¡Ask a Mexican!" Question: How and why did the image of a sleeping Mexican under a saguaro cactus become such a popular mascot for Mexican restaurants? | p. 271 |
| Notes | p. 275 |
| Acknowledgments | p. 289 |
| Index | p. 291 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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|---|---|---|---|
|
Used Good (3 available)
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Ships directly from Better World Books |
$5.78 USD | Add To Cart |
|
New (225 available)
Ships Separately |
Ships separately from Better World Books suppliers | $17.20 USD | Add To Cart |
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eBook Obtain a digital book from our friends at eBooks.com.
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Audio Book Obtain a digital book from our friends at AudiobooksNow.com.
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