Rough Guides is a renowned travel guidebook and reference publisher known for its informative and detailed coverage of destinations around the world. Often compared with Lonely Planet for its comprehensive travel content, Rough Guides offers insights into not only popular tourist spots but also hidden gems and off-the-beaten-path experiences. Founded in 1982, the company began with the publication of the Rough Guide to Greece, based on the authors' real-life explorations.

Over the years, Rough Guides has expanded their publications to include titles like The Rough Guide to Italy and The Rough Guide to Vietnam, spanning almost every conceivable travel destination. Their books are celebrated for practical travel tips, extensive cultural background, and up-to-date recommendations, earning them a loyal readership among adventurous travelers. The personal travel experiences of authors often add a unique touch to their travel guides.

Rough Guides originated in the United Kingdom, and it has grown into one of the most respected travel publishers globally. The contributors to Rough Guides' books come from various backgrounds, and their dedication to delivering detailed and honest travel information mirrors the company’s ethos to ‘Make the Most of Your Time on Earth’. They are also involved in producing travel documentaries and reference titles for a plethora of subjects beyond travel.