Robert B. Cialdini is renowned for his expertise in the psychology of persuasion, with his books often being referenced in the fields of marketing, psychology, and business. His most famous work, Influence: The Psychology of Persuasion, is a seminal text in understanding the mechanics behind why people say 'yes' and how to apply these understandings ethically in business and everyday situations. Other notable titles include Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Dr. Cialdini's research has earned him a number of prestigious awards and he is considered a leading figure in the study of influence and persuasion. His theories, such as the six principles of influence—reciprocity, commitment and consistency, social proof, authority, liking, and scarcity—are widely studied and implemented across various industries.

Robert B. Cialdini was born on April 27, 1945, in Milwaukee, Wisconsin. He holds a Ph.D. in Social Psychology from the University of North Carolina and postdoctoral training in social psychology from Columbia University. Outside his academic and professional life, Cialdini is known to enjoy reading, hiking, and spending time with his family.

Born: April 27, 1945
Hometown: Milwaukee, Wisconsin