The Public Image of Henry Ford : An American Folk Hero and His Company

Name: The Public Image of Henry Ford : An American Folk Hero and His Company
Author: David L. Lewis
ISBN: 9780814315538

by David L. Lewis

Paperback

The Public Image of Henry Ford : An American Folk Hero and His Company

by David L. Lewis

Paperback

Overview

Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

FormatPaperback

LanguageEnglish

PublisherWayne State University Press

Publication DateAug. 1st, 1987

Pages598

Edition2nd Edition.

ISBN-139780814315538

ISBN-100814315534

Shipping Weight3.81 lbs

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Overview

Product Details

FormatPaperback

LanguageEnglish

PublisherWayne State University Press

Publication DateAug. 1st, 1987

Pages598

Edition2nd Edition.

ISBN-139780814315538

ISBN-100814315534

Shipping Weight3.81 lbs

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The Public Image of Henry Ford : An American Folk Hero and His Company

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The Public Image of Henry Ford : An American Folk Hero and His Company

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