In this compact disc edition of the totally revised underground bestseller -- "The E-Myth," Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to "The E-Myth Revisited," you will truly be able to grow your business in a predictable and productive way.
|Compact Disc Audio Product||English|
|HarperAudio (Jun. 1st, 2004)||Unknown|
|9780060755591||5.51 x 5.53 x 1.05 inches|
|General Small Business|