The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity
by
Nathalie Laidler-Kylander
Hardcover Book, 240 pages
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- Description
- Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity).
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About the Book Find at your local library
| Hardcover Book, 240 pages | English | ||
| John Wiley & Sons Inc (Jan. 21st, 2014) | Unknown | ||
| 9781118555835 | 6.42 x 9.25 x 0.83 inches | ||
| 111855583X | 1.00 lbs | ||
| General Management | |||
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