"An important, compelling, and clearly written book. Farahany sounds a timely warning concerning current uses of neurotechnology by corporations and governments for monitoring, recognizing that these uses will grow more powerful and insidious...However, Farahany is no enemy of technology. She presents a balanced view of risks and benefits of its uses by individuals, and makes her arguments within the context of a sophisticated understanding of individual liberty and its potential limits in a free society."
         -- Steven Hyman, M.D., Harvard University

"Essential reading for anyone interested in neurotechnology and its coming impact on our society. Engineering neural implants to decode the brain seem hard to fathom, but this is easy compared to the ethical challenges that lie ahead. Farahany masterfully navigates the issues that confront us."
         -- Eddie Chang, M.D., University of California, San Francisco

"Farahany persuasively demonstrates that rapidly approaching advances in neurotechnology will change politics, marketing, mental health care and dozens of other areas of daily life. The legal and ethical challenges she outlines are daunting, but The Battle For Your Brain arms us with the knowledge needed to fight for a future that includes individual privacy and free will."
         -- Jules Polentsky, CEO, Future of Privacy Forum

"This highly original and timely book explains why we cannot surrender our 'last bastion of freedom,' even as we fight with politics and persuasion for access to the fruits of brain science...Rich with examples, The Battle for Your Brain alerts us to a struggle for control of our most sensitive personal information that demands everyone's attention."
         -- Anita Allen, University of Pennsylvania Law School

"Farahany poses the critical questions that can guide us as we navigate the hope and hype around neurotechnology, revealing both the promise for patients and the challenge for society. For anyone with an interest in neuroscience, privacy, and cognitive liberty, The Battle for Your Brain is a must-read."
         -- Thomas Insel, M.D., Author of Healing , former National Institute of Mental Health director, and codirector of President Obama's BRAIN Initiative

"Farahany maps the numerous ways artificial intelligence is helping to improve education, healthcare and work, while alerting us to imminent dangers posed by unrestrained developments in neurotechnology. The battle for our brains will decide whether our ability to exercise our agency and autonomy will be enhanced or undermined. As a well-established thought-leader in ethics and artificial intelligence, Professor Farahany is neither alarmist nor resigned over current trends , but offers a measured manifesto on channeling technological progress for the benefit of humanity. Both a masterpiece of scholarship and a timely lifeline to help save our ability to remain free agents in the decades ahead!"
         -- Ahmed Shaheed, Author of the UN's First-Ever Report on the Freedom of Thought