Sustainable Marketing : Pearson New International Edition

Name: Sustainable Marketing : Pearson New International Edition
Author: Diane Martin, John Schouten
ISBN: 9781292040899

by Diane Martin, John Schouten

Paperback

Sustainable Marketing : Pearson New International Edition

by Diane Martin, John Schouten

Paperback

Overview

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable--and lucrative--sustainable marketing strategies.

FormatPaperback

LanguageEnglish

PublisherPearson Education, Limited

Publication DateNov. 1st, 2013

Pages252

ISBN-139781292040899

Dimensions8.50 x 10.87 x 0.47 inches

ISBN-101292040890

Shipping Weight1.21 lbs

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Overview

Product Details

FormatPaperback

LanguageEnglish

PublisherPearson Education, Limited

Publication DateNov. 1st, 2013

Pages252

ISBN-139781292040899

Dimensions8.50 x 10.87 x 0.47 inches

ISBN-101292040890

Shipping Weight1.21 lbs

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Sustainable Marketing : Pearson New International Edition

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Sustainable Marketing : Pearson New International Edition

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