Anyone who wants to be heard is facing an epic challenge-people are drowning in a sea of words. How do you get your audience to pay attention? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity. Book jacket.
"Smart... [it offers] ways to communicate in a short-attention-span world." -- The New York Times' DealBook
"A slick, engaging and...laudable effort to help communicators reach through the verbal haze and grab readers by the lapels." -- The Wall Street Journal
"The writing of Smart Brevity is refreshingly taut and punchy; most of the sentences are finely crafted, short, and to the point, and rip across the page." -- The New Republic
"The Axios founders' new book makes the case for condensed communication--in an increasingly complex world." -- The New Yorker
Reader Reviews for Smart Brevity : The Power of Saying More with Less
Table Of Contents
Introduction: The Fog of Words
p. 1
What Is Smart Brevity?
Short, Not Shallow
p. 11
Smart Brevity, Explained
p. 19
The Road to Smart Brevity
p. 35
Audience First
p. 43
How to Do It
Be Worthy
p. 57
Grab Me!
p. 65
ONE Big Thing
p. 73
Why It Matters
p. 81
Go Deeper
p. 89
The Right Words
p. 97
Emojis
p. 105
Smart Brevity in Action
Mike's Playbook
p. 113
The Art of the Newsletter
p. 121
Be Heard @Work
p. 129
Smart Brevity Your Email
p. 137
Smart Brevity Your Meetings
p. 147
Smart Brevity Your Speeches
p. 155
Smart Brevity Your Presentations
p. 165
Smart Brevity Your Social Media
p. 171
Smart Brevity Your Visuals
p. 181
How to Run a Company on Smart Brevity
p. 187
Communicate Inclusively
p. 197
The Cheat Sheet
p. 205
Take Smart Brevity for a Spin
p. 215
Acknowledgments
p. 218
Table of Contents provided by Ingram. All Rights Reserved.
Find at your local library from our friends at WorldCat
Anyone who wants to be heard is facing an epic challenge-people are drowning in a sea of words. How do you get your audience to pay attention? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity. Book jacket.
Product Details
Hardcover
English
Workman Publishing Company, Incorporated
Sep. 20th, 2022
9781523516971
5.55 x 8.30 x 0.75 inches
1523516976
0.88 lbs
Reviews
Professional Reviews
"Smart... [it offers] ways to communicate in a short-attention-span world." -- The New York Times' DealBook
"A slick, engaging and...laudable effort to help communicators reach through the verbal haze and grab readers by the lapels." -- The Wall Street Journal
"The writing of Smart Brevity is refreshingly taut and punchy; most of the sentences are finely crafted, short, and to the point, and rip across the page." -- The New Republic
"The Axios founders' new book makes the case for condensed communication--in an increasingly complex world." -- The New Yorker
Table Of Contents
Introduction: The Fog of Words
p. 1
What Is Smart Brevity?
Short, Not Shallow
p. 11
Smart Brevity, Explained
p. 19
The Road to Smart Brevity
p. 35
Audience First
p. 43
How to Do It
Be Worthy
p. 57
Grab Me!
p. 65
ONE Big Thing
p. 73
Why It Matters
p. 81
Go Deeper
p. 89
The Right Words
p. 97
Emojis
p. 105
Smart Brevity in Action
Mike's Playbook
p. 113
The Art of the Newsletter
p. 121
Be Heard @Work
p. 129
Smart Brevity Your Email
p. 137
Smart Brevity Your Meetings
p. 147
Smart Brevity Your Speeches
p. 155
Smart Brevity Your Presentations
p. 165
Smart Brevity Your Social Media
p. 171
Smart Brevity Your Visuals
p. 181
How to Run a Company on Smart Brevity
p. 187
Communicate Inclusively
p. 197
The Cheat Sheet
p. 205
Take Smart Brevity for a Spin
p. 215
Acknowledgments
p. 218
Table of Contents provided by Ingram. All Rights Reserved.
Borrow
Find at your local library from our friends at WorldCat
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