"Multiparty Democracy contributes immensely to both the formal theoretical literature on party competition, and to the empirical literature on elections and party behavior. Schofield and Sened demonstrate that incorporating the influence of valence issues - namely, party leaders' non-policy-related reputations with respect to competence, integrity, and charisma - into the standard spatial model provides critical insights into election outcomes and party strategies. Furthermore, the authors do a marvelous job highlighting political elites' strategic incentives to appeal to party activists, who can provide the resources used to carry the party message to the electorate. This blend of state-of-the-art formal theory and richly detailed empirical analyses of party politics in Israel, Italy, Britain, the Netherlands, and the United States, makes Multiparty Democracy as an instant classic." James Adams, University of California, Davis