Mature Elegance is a book of style selections and helpful technical tips to help you in targeting this important segment of society. Mature women are not only a large percentage of your business, but are also powerful business executives and diversified professionals who provide a valuable exchange of ideas and are ultimately your best means of advertising your services. Designed for your use in helping meet their full beauty potential, this book includes comprehensive technicals, coverage of facial features and makeup, hair color and perming, in addition to valuable information on how to sell to and communicate with this very large market segment. Just some of what you will learn includes: -Important factors to consider when determining the hairstyle of your mature client -How to determine the client that needs haircolor and the type of haircolor to apply -Typical facial imperfections of mature clients and how to camouflage them
