"There is no such thing as 'Asia' if you're defining it as a single entity, something with one language, one culture, one people, one anything. Asia consists of fifty countries and territories, and that means multiple languages, cultures, sets of customs, and ways of doing business." Told from the eyes and extensive experiences of Founder and Chairman of NetCel360 and former President of Dell Asia-Pacific, Phil Kelly, Asia360 is a refreshing and engaging guide to bridging and building businesses in Asia. Entrepreneurs and corporate professionals from around the world will find useful insights and often brutally honest answers to burning questions, that will provide understanding and further demystify business practices in Asia. An indispensable primer on building successful company, Asia360 is the perfect business companion that uncovers hidden cultural practices and provides insights into Asian business acumen; where the concept of giving face and not crossing your legs could make or break a multi-million dollar deal. The book brings to life real answers and solutions to conducting business successfully in one of the most challenging and complicated regions in the world. Asia360 is a must read for all business leaders and entrepreneurs about to embark on an Asian business venture!
