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READING ON THE GO AT UNION STATION LENDING LIBRARY
In the spring of 2015, The Union Station Redevelopment Corporation launched a […]
Julia Ingraham Walker
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Things have suddenly gotten a lot tougher in the fundraising business. What began as a credit crisis on Wall Street has become a full-fledged global recession. Nonprofits have begun searching for new ways to make budgets stretch further, do more with less, and maximize their return on investment.
Part of the AFP/ Wiley Fund Development Series, Jump"-Starting the Stalled Fundraising Campaign" will help your nonprofit develop a strategic approach to fundraising in the weak economy. This very timely book will help you know how to tell if your campaign is in trouble, what short-term steps you can take to stem your losses, and how to avoid the Top 10 campaign mistakes. Author and nonprofit fundraising expert Julia Walker also guides you in how to make your advancement operation more efficient by cutting costs and outsourcing selected campaign functions.
A concise and practical guide on how to fix a stalled or broken fundraising campaign, "Jump-Starting the Stalled Fundraising Campaign" discusses:
Fundraising in a challenging economic environment
How to analyze campaign results
Identifying opportunities through building on strengths
Getting back on track with changes in campaign structure
How to re-engage board, staff, and volunteers
Prospect identification, cultivation, and solicitation
Communicating more effectively to attract additional support
Building on opportunities for change across the organization
We don't know how long the economy will remain in a recession, but it certainly provides challenges for the immediate future. Whether you are the director of a development office, part of a fundraising staff, a nonprofit executive director/board member, or a fundraising consultant, "Jump-Starting the Stalled Fundraising Campaign" explores how to refocus your campaign with step-by-step guidance, practical tools, and clear strategies for getting your nonprofit's campaign back on the road to success.
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