We recommend using a modern web browser such as Google Chrome or Microsoft Edge with their default settings.
READING ON THE GO AT UNION STATION LENDING LIBRARY
In the spring of 2015, The Union Station Redevelopment Corporation launched a […]
Donald H. Haider
Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
Used Very Good
Shipped from other seller
Converts one physical book into a digital version.
eDelivery converts your used book order into a digital version readable on most devices.
Ships directly from Better World Books
Coas Books, Inc.
Open Books Ltd
Half Price Books Inc
Wonder Book - Member ABAA/ILAB
SOUTH YORKSHIRE, GBR
From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promotingthese advantages effectively.
Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.
Our best deal on used books 3 for $10 and just $3 each additional book. Shop and Save
We match every book you purchase with a book donation. Learn more »
Gift Certificate = Happy Friend + Books donated to families in need. Make Someone Happy »
All used inventory that ships from Better World Books may come from separate Better World Books distribution centers.
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)