We recommend using a modern web browser such as Google Chrome or Microsoft Edge with their default settings.
WORDSWORTH AT ALA!
At the yearly gathering of booklovers held in Chicago’s McCormick Place convention center June 22 – 27, Wordsworth the Better World Bookmobile is...
Steven C. Wheelwright
Kim B. Clark
Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
Shipped from other seller
Converts one physical book into a digital version.
eDelivery converts your used book order into a digital version readable on most devices.
Ships directly from Better World Books
Up to now, senior managers have merely approved or rejected proposals at the beginning of a project and rushed in at the end to resolve problems. This traditional approach to product development no longer works, the authors contend. A fundamental shift in the role of senior management is taking place: the entire spectrum of new product development is now the responsibility of the general manager -- from pre-project planning to completion. Wheelwright and Clark draw on their combined consulting experience and numerous examples -- such as Kodak, Honda, Hewlett-Packard, and Gillette -- to explain how this new role can be successfully executed in today's competitive arena.
The authors show how the margin for error in new product development has become razor thin. Pre-project planning, they show, takes the guesswork out of development so that projects run smoothly from start to finish. Second, they describe how to choose a set of projects that match a company's specific strategic objectives, resources, and "organizational horsepower" -- enabling the development of consistently successful products and capabilities over time. Finally, they reveal how to create a plan for action: how to determine project sequence, what measurements and incentives are crucial, and, most important, how tocapture project learning and integrate it back into the ongoing stream of product development.
Wheelwright and Clark conclude that the opportunity for rapid, significant development lies in managerial leadership of pre-project planning and commitment to improvement at every step of the product's life cycle. They provide managers with the tools needed to master these processes, making this book necessary reading for every manager who wants the upper hand in bringing timely, efficient, high-quality new products to market.
Our best deal on used books 3 for $10 and just $3 each additional book. Shop and Save
We match every book you purchase with a book donation. Learn more »
Gift Certificate = Happy Friend + Books donated to families in need. Make Someone Happy »
Come save on used books in the Clearance Aisle. Learn more »
All used inventory that ships from Better World Books may come from separate Better World Books distribution centers.
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)