Privacy Policy

General Overview

This policy describes the types of information that Qumpus, Inc. d/b/a Better World Books, LLC ("Better World Books", "we" or "us") may collect from you or that you may provide when you visit, and any other website owned or operated by us or our subsidiaries (each a "Site," and collectively, our "Sites"), and our practices for collecting, using, maintaining, protecting and disclosing that information.

This policy applies to information we collect on or through our Sites and from electronic messages between you and our Sites. This policy does not apply to information collected by us offline or through any other means, including through any other website operated by Better World Books or any third party.

Please read this policy carefully to understand our policies and practices regarding your information. By accessing or using our Sites, you agree to this policy. If you do not agree with our policies and practices, your choice is not to use our Sites.

1. Types of Information We Collect About You

  • Purchase of Products and Services. We collect personal information to facilitate delivery of products and services to our customers, including first and last name, billing address, shipping address, email, telephone number, username and password. In order to complete the purchase of a product, an on-line credit card transaction may be required. During this process we collect first and last name of the credit card owner, credit card billing address, credit card number, credit card expiration date, card verification value ("CVV"), shipping address, phone number, and email address.

  • Program Registration. We may require all users of our Sites who wish to participate in our programs to complete a web submission form through which you will provide first name, last name, zip code, telephone number, email address, city, state and postal code.

  • Feedback. Better World Books may collect and use your name, email address, phone number and any other information you provide in any correspondence from you to Better World Books to follow up with you regarding your feedback.

We also collect information that is about you but individually does not identify you, such as information about your internet connection, the equipment you use to access our Sites and usage details, including without limitation, the following:

  • IP Addresses. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. When you request web pages from the Sites, our computers collect and log your IP address. 
  • Click-stream Data. Click-stream data is information collected by our computers when you request Web pages from the Sites. Click-stream data may include such information as the page served, the time spent reviewing the page, source of the request, type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Sites, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content on the Sites and advertising, and the like.


2. How We Collect Your Information

We may collect information from you in several different areas on the Sites and for certain purposes, including but not limited to those described below:

  • Registration. You may be asked to complete a registration form and provide certain personal information.

  • Order Forms. You may be asked to choose a user ID and password when ordering our products or to participate in a program or a service feature (including, without limitation, our Blog) offered on or through the Sites. If you buy any products or services offered on our Sites, we will ask you to complete an order form that will request certain information from you, including financial information such as a credit card number and expiration date and general contact, billing and shipping information. We will use this information to complete your order, to facilitate delivery of the product(s) or service(s) that you order, and to invoice you. Credit card numbers and other billing information are securely transmitted to payment processor(s) through encrypted means for your protection.

  • Newsletters and Site Emails. We may collect information from you when you subscribe to our free newsletters.

  • Contests or Sweepstakes. We may operate contests and sweepstakes through the Sites. If you register for a contest or a sweepstake, you will be required to provide certain personal information, which will be used to contact you for winner notification, prize delivery confirmation or other related purposes. We may ask your permission to allow us to post publicly some of your information on the Sites, such as on a winner’s page, in the event you win a contest or sweepstakes. Except as required by applicable law, we will not disclose your information without your permission.

  • Surveys or Voting. From time-to-time we may request personal information from you via surveys or voting polls. Participation is voluntary, and you will have the opportunity to decide whether or not to disclose information. At times, you may have to register to vote or to take part in a survey.

  • Cookies. As with many websites, the Sites uses standard technology called "cookies," which are small data files that are transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your web browser to the Sites whenever you visit the Sites, and make using the Sites easier for you by saving your passwords, purchases, and preferences. Better World Books uses both "session ID cookies" and "persistent cookies." By tracking how and when you use the Sites, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Sites are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Sites. Cookies may also allow the Sites to present to you advertising which may be of interest to you. In addition, the Sites uses cookies in the order and checkout process. If you do not have cookies enabled on your browser, you may experience problems ordering our products.


3. How We Use Your Information

We use your information to fulfill orders placed on the Sites, to improve our marketing and promotional efforts, to statistically analyze site usage, to improve our content and product offerings and to customize our Sites's content and layout. We believe these uses allow us to improve our Sites and provide better service to our users.

We occasionally may use your email address, and in rare situations, mailing address or phone number, to contact you regarding administrative or billing matters.

We may also use your information to resolve disputes.


4. Disclosure of Your Information

Protecting the privacy and security of your personal information is important to us, and therefore, we do not sell or rent your personal information to third parties. Better World Books may share your personal information with the following:

  • Third party providers of products and services you order: If you buy a product on the Sites that is fulfilled by a third party, we share your personal information with that third party for the purpose of fulfilling your order. Examples of this include, but may not be limited to, marketplace orders (orders of books listed on the Sites and fulfilled by independent booksellers) and new book orders (which may be fulfilled directly by a wholesaler).

  • Other entities owned by Better World Books: We manage or may manage in the future other web sites owned by Better World Books. We may share your personal information within Better World Books and/or its affiliated entities (if any) in order to provide you a better experience on all of our web sites.

  • Service providers, subcontractors and agents who perform services on our behalf: We provide personal information to third party service providers, subcontractors, and agents that work under contract on our behalf to provide certain services. These third parties do not have the right to use the personal information we provide to them in any way that is not authorized by us. They are contractually obligated to use such information only as necessary to assist us and to maintain the confidentiality and security of such information.

  • Credit Card Companies: Credit card transactions are handled by third party financial institutions and their vendors and contractors who receive credit card numbers and other personal information from us to verify the credit card numbers and process transactions.

  • Protection of Better World Books and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of Better World Books, our users, or other third parties. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. However, this disclosure does not include selling, renting, sharing, or otherwise disclosing personal information for commercial purposes.

  • Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or other business units. In such transactions, personal information generally is one of the transferred business assets, but such information remains subject to the promises made in any pre-existing Privacy Policy (unless you otherwise agree). Also, in the event that Better World Books or substantially all of its assets are acquired, personal information will be included amongst the transferred assets to the acquirer in such transaction. In addition, if Better World Books becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, personal information may be provided to the entities and advisors involved in such transaction.


5. Email from Better World Books

It is possible for you to use much of our Sites without giving us any personal information. When you register with us or give us personal information, you will have an opportunity to limit promotional e-mail communications from Better World Books. You can request at any time that Better World Books not send future e-mails to you by unsubscribing from the communication through links contained therein (typically in the footer of the e-mail). If you require further assistance, you may contact us at [email protected]. Please note that such requests do not include e-mail of a purely administrative nature (i.e., you cannot opt out of receiving order confirmations, shipping confirmations, or arrival confirmations). They do, however, include opting out of special offers and newsletters.


6. Communications with Others

The Sites may allow you to contribute to one or more blogs or communicate by means of online functions; provided, that you supply your name and email address. Better World Books is not responsible for the privacy or security of any information, personal or otherwise, that you may choose to communicate or exchange using the functionality of the Sites.

Each item of information or any materials you contribute for such purposes are your "Public Content." Public Content must be content and information that you have a right to disclose and transfer and must not violate any other person’s privacy or intellectual property rights.


7. Children’s Online Privacy Protection Act (COPPA)

Our Sites is not intended for children under 13 years of age. No one under age 13 may provide any information through our Sites. If you are under 13, do not use or provide any information on our Sites or on or through any of its features. We do not knowingly collect personal information from children under 13; however, if we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. Please contact us if you believe we might have personal information about a child under age 13.


8. Limitation of Liability

By providing us with any personal information you expressly and unconditionally release and hold harmless Better World Books and its shareholders, subsidiaries, affiliates, directors, officers, trustees, governors, employees, volunteers and agents (collectively, the "Releasees") from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected personal information, to the extent permitted by law. In addition, while Better World Books makes efforts to ensure the proper and appropriate use of data provided by Better World Books to third-party companies, promotional partners or vendors, the Releasees are not liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected personal information by such third parties.


9. Notification of Changes and Acceptance of this Privacy Policy

By using our Sites, you signify your agreement to the terms of our Privacy Policy. Better World Books may change this Privacy Policy from time to time. If so, any such changes will be posted on this Privacy Policy, so that Better World Books may keep its users informed of its information collection practices. Accordingly, we recommend that you consult this Privacy Policy frequently so that you are aware of our latest privacy policy and/or any changes to this Privacy Policy. Your continued use of the Sites shall constitute your acceptance of any such new or revised Privacy Policy. If at any point we decide to use personal information in a manner different from that stated at the time it was collected, we will send such person an email notifying him/her of such changes and giving him/her the option as to whether to allow us to use such information in such different manner. Without such consent, we will use personal information in accordance with the privacy policy under which it was collected.


10. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. When a Site’s registration/order form asks users to enter financial information (such as credit card number), that information is encrypted during transmission through the Internet using Secure Socket Layer (SSL) software. You should see the lock icon on the bottom of your web browser (such as Microsoft Internet Explorer, Mozilla FireFox, Google Chrome, etc.) become locked, as opposed to unlocked or open when you are just surfing.


11. Correcting and Updating Your Personal Information

You may request access to, correction or destruction of any personal information that you have provided to us to the extent that any such request would not violate any law or legal requirement or cause the information to be incorrect. This can be done by making changes to your profile or by submitting a ticket to us.


12. Whom Do I Contact with Questions or Concerns about this Privacy Policy?

If you have any questions about this Privacy Policy, the practices of our Sites, or your dealings with our Sites, please contact Better World Books by sending a letter to:

Better World Books
55740 Currant Road
Mishawaka, IN 46545

You may also contact us by e-mail by submitting a ticket.


For your reference you can find the previous version of our privacy policy here.

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