Better World Books Unveils Highly Anticipated 3D Reading Technology

Socially responsible book retailer leapfrogs over previous attempts at digital book "game-changers"

ATLANTA (April 1, 2011) - Socially responsible online book retailer Better World Books revolutionizes the literary world today by debuting 3D reading technology. The company's patented BWB3D™ glasses and optimized print texts bring the reader closer to the narrative, and create a more interactive, intense reading experience. Every word, in every sentence, appears to pop-off the page in three stunning dimensions.

"Today is the turning point toward Book 2.0 -- the most important transformation in the history of book publishing," says Better World Books CEO David Murphy. "It's an ambitious move to take something as highly evolved as the book, and improve on it. To make it more like a Michael Bay movie or a sick video game -- which is ultimately what we all want. And we did it."

3D books jump out with the help of BWB3D™ Glasses, customized to fit the average human head and make wearers look more intelligent.  Available while supplies last, each pair of BWB3D™ Glasses is elegantly designed and equipped with two differently-tinted lenses, each calibrated to receive a separate range of the dimensional spectrum - specifically, 1.5 dimensions each (thus 3 dimensions total when using both lenses).  

"BWB3D™ Glasses make classic novels come alive, and convert lengthy blocks of dry prose into action-packed plot that is sure to leave you breathless," added Murphy. "Literature has never been so in your face."

Better World Books launches the technology on a line of classics, including Machiavelli's The Prince 3D, Don Quixote 3D, Pride and Prejudice 3D, Oliver Twist 3D, Great Expectations 3D, Anna Karenina 3D, and Ulysses 3D. These titles will be available from www.BetterWorldBooks.com.

To see the full line of BWB3D™ classics please visit: www.betterworldbooks.com/BWB3D

Disclaimer: BWB3D™ Glasses may only be used as directed. While wearing BWB3D™ Glasses, users are discouraged from looking directly at the sun, as well as at computer monitors, active microwaves, the horizon, laser pointer dots, car dashboard displays, fluorescent lights, LEDs of any kind, blogs, airport signage, reflective surfaces such as mirrors or burnished metals, hand towels, desks, things that are maroon, other people wearing BWB3D™ Glasses, domesticated cats, or air. Under no circumstances should BWB3D™ Glasses be immersed in water or fed after midnight. While wearing BWB3D™ Glasses, should not make sudden motions of the head or neck, nor perform advanced calculus while wearing BWB3D™ Glasses, as between 3% of subjects experienced undesired effects including but not limited to headaches, nausea, shakes, time travel, shortness of breath, and freezer burn. If users have any technical, biological, or legal issues with your BWB3D™ Glasses, they are advised to consult their BWB3D™ Glasses User’s Manual. Users should not read the BWB3D™ Glasses User’s Manual while wearing BWB3D™ Glasses.

ABOUT BETTER WORLD BOOKS
Better World Books (www.BetterWorldBooks.com) is a for-profit social enterprise that collects and sells books online with each sale generating funds for literacy initiatives in the U.S. and around the world. With more than eight million new and used titles in stock, Better World Books is a self-sustaining company that balances the social, economic and environmental values of its stakeholders. Better World Books diverts books from landfills by conducting book drives on 1,800 college campuses, and by collecting discards from over 2,000 libraries. Since its founding in 2003, the Mishawaka, Ind.-based company has raised over $9 million for its non-profit literacy and library; donated over 4 million books; re-used or recycled over 45 million books, saving space in landfills; achieved over 19,000 tons of carbon offsets through carbon-neutral shipping, and created more than 200 full-time jobs with meaningful benefits.

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