Don't let your voice go unheard.
Spark conversation across your campus! Try to align one voice/message across all of your social media outlets. Let everyone know that old books can find new homes in support of literacy and the environment. Since most of your peers (and professors) are on social media, they are likely to see the impact you're making. If you can bring the school together for your cause, you'll be the most happenin' cat on campus.
Here you'll find examples and guidance for social media outreach.