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READING ON THE GO AT UNION STATION LENDING LIBRARY
In the spring of 2015, The Union Station Redevelopment Corporation launched a […]
Robert M. Grant
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Updates for the 7th Edition: An improved focus on strategy implementation, including additional content. Case material substantially enhanced including new cases form a variety of industries. More use of "Strategy Capsules" in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation. Several of the longer chapters shortened or split into two to further improve readability.
"Contemporary Strategy Analysis 7th edition" is suitable for both MBA and advanced undergraduate students.
"Contemporary Strategy Analysis 7th Edition" is also available in a combined text and cases version - ISBN: 9780470747094
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