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Michael E. Porter
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Michael Porter's "Competitive Strategy" is the definitive work on the subject of "competitive strategy," the hottest new concept in American business today. The book addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behavior of its competitors.
Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Just a few examples:
This book will enable managers to anticipate and prepare for -- rather than simply react to -- sudden competitor moves, new entries into their business, and shifts in industry structure, as well as to take forceful positive action to improve a company's position through tested competitive strategies. "Competitive Strategy" is destined to become the Bible for Fortune 500 managers, company advisers, and securities analysts.
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