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Media Today puts students at the center of profound changes in the twenty-first century media world a " from digital convergence to media ownership a " and gives them the skills to think critically about how these changes affect their lives.
Media Today, Third Edition 2010 Update is built around four key concepts:
In the 2010 Update to Media Today, over 40% of the textboxes and photos were updated to reflect the latest cultural and technological issues affecting media industries, along with cases studies and activities designed to build media literacy. Additional learning resources include an enclosed DVD with media examples for further study and classroom discussion, and a free interactive companion website with a full range of instructor and student materials at www.routledge.com/textbooks/MediaTodayUpdate
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