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Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth
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Worth Every Penny

Build a Business That Thrills Your Customers and Still Charge What You're Worth

by Sarah Petty , Erin Verbeck

Hardcover
Hardcover
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      About the Book

      There's a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service--not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.
      They'll learn how to:
      - Create a brand that lets them charge what their offering are worth
      - Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
      - Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients.
      - Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.
      - Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.

      Product Details

      • Media: Hardcover Book, 180 pages
      • Language: English
      • Publisher: Greenleaf Book Group
      • Edition: Unknown
      • ISBN-10: 1608322777
      • Publication Date: Apr. 24th, 2012
      • ISBN-13: 9781608322770
      • Dimensions: 6.08 x 8.74 x 0.73 inches
      • Shipping Weight: 0.91 lbs
      • Categories: General Small Business

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