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BWB REMEMBERS THE BOOKS OF OUR CHILDHOOD (3 OF 3)

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Winning at New Products: Accelerating the Process from Idea to Launch

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Winning at New Products

Accelerating the Process from Idea to Launch

by Robert Gravlin Cooper

Paperback

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Used Like New(1 Copy): Fine 8vo-over 7¾"-9¾" Tall. "For over a decade, WINNING AT NEW PRODUCTS has served as the bible for product developers everywhere. In this fully uodated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. " This book has 425 pages and is illustrated.

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About the Book

The landmark book that defines successful product development has been revised, updated, and expanded for the next generation of product leaders. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth.

Product Details

Media: Paperback Book, 448 pages

Language: English

Publisher: Basic Books

Edition: 3

ISBN-10: 0738204633

Publication Date: May. 31st, 2001

ISBN-13: 9780738204635

Dimensions: 6.07 x 9.30 x 1.26 inches

Shipping Weight: 1.23 lbs

Categories: Business Development

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