REFLECTING ON THE 2015 CILIP CONFERENCE
Written by Martin Mullin, Head of UK Acquisitions. CILIP is the Chartered […]
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Delivers the most important, practical knowledge on using strategy to deliver success in a competitive world and so you can get what you want from your business.
An essential read for any leader or manager, explaining how strategy can help them get the results they want and engage people with the strategy they create.
Readers can depend upon this book to help them understand what strategy can do for them and how to create powerful strategies, based on what we know about the science of strategy.
This is an extremely practical, fully cross-referenced guide to strategy that is easy to use time and time again. It can be read as a whole or readers can dip into the easy-to-read, bite-size sections as and when they need to deal with a particular issue.
Includes practical advice and expert tips about strategy, techniques and approaches, and includes punchy, memorable examples from real leaders winning (and losing) with real world strategies
Market: The Strategy and Competition market was worth over 1.3 million in 2010. Pearson is the seventh largest publisher in this market, with almost 5% market share.
Benchmark: The Leadership Book (9780273732044), Published September 2010, Life Sales: 3,194 copies sold (TCM Nielsen Bookscan).
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