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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

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The Strategy and Tactics of Pricing

A Guide to Profitable Decision Making (Hardcover)♥ Add to Wishlist

by Thomas T. Nagle , Reed Holden , Reed K. Holden

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About the Book

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

Product Details

Media: Hardcover Book, 398 pages

Language: English

Publisher: Prentice Hall

Edition: 3

ISBN-10: 013026248X

Publication Date: Unknown

ISBN-13: 9780130262486

Dimensions: 6.08 x 9.40 x 0.81 inches

Shipping Weight: 1.35 lbs

Categories: Product Management

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