0 TO 10KM FOR SCOTTISH BOOK TRUST WITH EMMA MCNEILL
When the opportunity to do the Edinburgh Marathon Festival 10k as part […]
Joseph R. Priester
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Kings Ridge Media
"The Social Psychology of Consumer Behaviour" provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption.
The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
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