LEAP GRANT UPDATE: READING TOGETHER AT ARMLEY LIBRARY, PART 2
Written by Andy Parker, Better World Books Acquisitions Representative. Leeds Libraries were […]
Joseph R. Priester
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Kings Ridge Media
"The Social Psychology of Consumer Behaviour" provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption.
The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
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