BOOKS BY STATE: HAWAII
The first item on the Better World Books 2016 Reading Challenge is to read […]
Joseph R. Priester
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Once Upon A Time Books
"The Social Psychology of Consumer Behaviour" provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption.
The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
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