GET YOUR PROJECT FUNDED. APPLY FOR A LEAP GRANT.
LEAP Grant applications are live! Our Literacy and Education in Action Program […]
Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
Shipped from other seller
Your Online Bookstore
HPB-South Park Meadows
Weller Book Works, A.B.A.A.
Poverty Hill Books
In "The Power of Business en Espanol," Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting--yet often confusing--Spanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money, "The Power of Business en Espanol" is a book that will demystify Spanish-dominant consumers for non-Spanish speakers.
Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, "The Power of Business en Espanol" is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors.
Our best deal on used books 3 for $10 and just $3 each additional book. Shop and Save
A great last-minute holiday present. Exactly what they want to read. Order Gift Certificates »
We match every book you purchase with a book donation. Learn more »
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)