0 TO 10KM FOR SCOTTISH BOOK TRUST WITH EMMA MCNEILL
When the opportunity to do the Edinburgh Marathon Festival 10k as part […]
Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
Shipped from other seller
May ship separately
Ships separately from Better World Books suppliers
Midtown Scholar Bookstore
Eric Papenfuse, Bookseller
Michael Gentile Bookseller
Super Book Deals
Book Culture Inc.
In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed--a story told in full for the first time in John Harwood's "The Interface"--remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture.
IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr. "The Interface" offers a detailed account of the key role these designers played in shaping both the computer and the multinational corporation. Harwood describes a surprising inverse effect: the influence of computer and corporation on the theory and practice of design. Here we see how, in the period stretching from the "invention" of the computer during World War II to the appearance of the personal computer in the mid-1970s, disciplines once well outside the realm of architectural design--information and management theory, cybernetics, ergonomics, computer science--became integral aspects of design.
As the first critical history of the industrial design of the computer, of Eliot Noyes's career, and of some of the most important work of the Office of Charles and Ray Eames, "The Interface" supplies a crucial chapter in the story of architecture and design in postwar America--and an invaluable perspective on the computer and corporate cultures of today.
Get 40% off 5 or more used books from the Bargain Bin. Shop and Save
A great last-minute present. Exactly what they want to read. Order Gift Certificates »
We match every book you purchase with a book donation. Learn more »
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)