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One of the challenge points on the Better World Books 2017 Reading […]
Ronald A. Ruden
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What drives this powerful need known as addiction? The problem isn't with the abused substance or activity, contends Dr. Ruden. The problem lies in the brain. As a result of genetic, hormonal and environmental factors, dopamine and serotonin levels in the brain are altered, and this sets the stage for the craving response. "Gotta have it "
"The Craving Brain explains why some individuals are susceptible to addiction to alcohol, gambling or food, while others remain unaffected. It also shows why 12-step programs work, and why we need Alcoholics Anonymous, Gamblers Anonymous or Narcotics Anonymous. Describing a new, revolutionary treatment to prevent the craving response, this book will forever alter our thinking and our approach to this devastating -- but treatable -- condition.
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