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In a clear and friendly tone that speaks directly to the reader, Aylen gives new entrepreneurs in any field a headstart to achieving success -- and enjoying it: -- How to think -- creating a framework that makes problems easier to solve-- Hope, karma and momentum -- three keys to success-- How to sell better -- know the things you can change and the things you can't-- Negotiating -- how to tell people what you want-- Finance -- you can't control revenues, so control costs-- When things go wrong -- if you're not failing, you're not trying hard enough-- Practice common sense yourself -- a motivational wrap-up
These are strategies, rules and maxims based on Aylen's own positive (and negative) trial-and-error business experiences, complemented by numerous anecdotal real-life case studies. Inspiring, innovative, sometimes quirky and always actionable, The Common Sense Guide to Running Your Own Business is every entrepreneurs personal guide to success, as vital as a good business plan.
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