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    WONDEROPOLIS IS CHANGING LIVES

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Strategic Brand Management
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Strategic Brand Management

(Hardcover)♥ Add to Wishlist

by Kevin Lane Keller

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USED: $4.94

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      CONDITION SELLER PRICE SHIPPING PURCHASE
      Used Good(1 Copy): Good
      Sale

      HPB-Outlet
      TX, USA

      $4.94
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      Used Good(1 Copy): Good Great reading material, may show signs of wear. Ship fast, satisfaction guaranteed. Your generous support helps us change lives. Thanks for your order!
      Sale

      Gulfstream Goodwill
      FL, USA

      $4.94
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      Used Very Good(2 Copies): Item is in very good condition.
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      Mass Book Store
      ma, USA

      $4.94
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      Used Good(2 Copies): Good Very minimal damage to the cover no holes or tears, only minimal scuff marks minimal wear binding majority of pages undamaged minimal creases or tears. Book may have writing, underlining, highlighting, wear to cover and corners, notes in margins, writing.
      Sale

      Clickgoodwill
      IN, USA

      $4.94
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      Used Good(1 Copy): Good Used-Good.
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      gr8lakesbooks
      WA, USA

      $4.94
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      None(1 Copy): Acceptable Used-Acceptable Highlighting in book.
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      Goodwill Industries
      FL, USA

      $4.94
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      Used Good(1 Copy): Good Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
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      Ukazoo Books
      OH, USA

      $5.94
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      Used Good(1 Copy): Good Slight wear on cover + edges, slight wear on hinges Good Condition.
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      The Salvation Army
      az, USA

      $5.94
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      Used Good(1 Copy): Good Open Books is a Non-profit literacy organization and proceeds from the sale benefit literacy programs.
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      Open Books Ltd
      IL, USA

      $6.20
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      None(1 Copy): Fair Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
      Sale

      Ukazoo Books
      OH, USA

      $6.57
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      Used Good(1 Copy): Good Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
      Sale

      Ukazoo Books
      OH, USA

      $13.91
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      Used Good(1 Copy): Good Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
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      Ukazoo Books
      OH, USA

      $13.91
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      Used Like New(1 Copy): Fine Very nice gently used copy. 2--a3.
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      srwilson62
      WI, USA

      $18.19
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      Used Good(1 Copy): Good Some may have high-lighting or writings, some are ex-library.
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      DDbooks
      NJ, USA

      $34.17
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      Used Very Good(1 Copy): Very Good Very nice copy.
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      DDbooks
      NJ, USA

      $34.18
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      Used Very Good(3 Copies): Very good
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      More Books
      FL, USA

      $37.81
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      Used Very Good(2 Copies): Very good Great customer service. You will be happy!
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      booklab
      NY, USA

      $41.83
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      New: New
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      More Books
      FL, USA

      $134.46
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      About the Book

      Finely-focused on the " how-to" and " why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. Considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. This book addresses three important questions: How can brand equity be created?; How can brand equity be measured?; and How can brand equity be used to expand business opportunities?

      Product Details

      • Media: Hardcover Book, 700 pages
      • Language: English
      • Publisher: Prentice Hall
      • Edition: Unknown
      • ISBN-10: 0131201158
      • Publication Date: Unknown
      • ISBN-13: 9780131201156
      • Dimensions: 7.47 x 9.57 x 1.31 inches
      • Shipping Weight: 2.76 lbs
      • Categories: Product Management

      Customer Reviews

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      USED: $4.94

      Shipped from other seller

      Condition:

      Sale
      image description
      Item is out
      of stock
      NEW: $134.46

      Shipped from other seller

      Sale
      image description
      Item is out
      of stock

      Other Sellers available from $4.94

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      3 books for $10
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      Our best deal on used books 3 for $10 and just $3 each additional book. Shop and Save

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