NATIONAL LITERACY TRUST WHERE’S WALLY? FUN RUN 2015: JOIN IN THE FUN!
Do you love the idea of running around a park with thousands […]
Eduardo L. Roberto
Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
Shipped from other seller
Converts one physical book into a digital version.
eDelivery converts your used book order into a digital version readable on most devices.
Ships directly from Better World Books
Clean Earth Books
Wonder Book - Member ABAA/ILAB
Kings Ridge Media
One Stop Text Books Store
Now, for the first time, Kotler and Roberto provide a comprehensive, straightforward guide for planning and effectively implementing social campaigns. Using real world examples, Kotler and Roberto show how organizations devoted to social change can use their resources far more efficiently and effectively than has been the case to achieve maximum results. In probing the hows and whys of failed campaigns and the requirements for successful ones in modern industrialized nations and in developing parts of the world, Kotler and Roberto focus on the methods and tools needed to market social change efficiently.
The process of effectively influencing the beliefs, attitudes, and actions of individuals relies on communicating the right kinds and mix of offers, facilities, information, and promotion to target markets. The authors present new techniques for setting measurable objectives, researching the needs of different target markets, preparing appropriate products, services, and promotions, controlling ongoing performance, and assessing results. However, as Kotler and Roberto caution, social policy managers must also reconcile their proposed campaign features with the capabilities of their own organization and the political realities surrounding them.
Unfolding the different developmental stages of such recent social programs as the AIDS education campaign; the Condom Social Marketing Program in the Philippines; and antismoking, alcohol abuse, and environmental protection campaigns, Kotler and Roberto illustrate how developing the right marketing strategies can successfully sustain a social campaign. By following Kotler and Roberto's expert guidance, social policy managers will recognize the growing possibilities and advantages of using a social marketing approach rather than restrictive legislation or undifferentiated mass advertising to change public behavior.
Our best deal on used books 3 for $10 and just $3 each additional book. Shop and Save
A great last-minute holiday present. Exactly what they want to read. Order Gift Certificates »
We match every book you purchase with a book donation. Learn more »
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)