2017 READING CHALLENGE RECOMMENDATIONS
The new year is a time to challenge yourself to reach new […]
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In "Shopportunity "-- a manifesto-cum-expose -- marketing expert Kate Newlin looks behind the aisles of our best-known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, "Shopportunity " provides an insider's view of how marketers create a brand and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives.
It is time for shoppers to revolutionize their shopping experience and take the power away from retailers
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