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A thirteen-year veteran of the public relations business, Susan Harrow has helped renowned entrepreneurs, speakers, and best-selling authors gain and "keep" media attention. What makes Harrow's strategy successful is her philosophy that you don't have to morph into an alpha-male to get great press -- by practicing effective principles that combine business smarts with honesty, anyone can gracefully glide to the top. You can easily become "mediagenic" if you have the right tools.
Written in a conversational, woman-to-woman style without any sports talk or war tactics, this innovative book blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with Harrow's own unique system. You'll find helpful examples of powerful publicity packages and dozens of practical exercises that instruct and motivate, not to mention proven techniques to save you time, grief, and money.
"Sell Yourself Without Selling Your Soul" will teach you: To be the message you want to give.The formula professional publicists use to create a winningpress kit. Strategies to master any type of media interview, verbally and psychologically.Insider secrets to help you become an overnight expert.The dos and don'ts of forming strong lasting bonds with the media. Dozens of ways to gain worldwide fame and fortune on your own terms.
Harrow believes you can't achieve your goals when you're playing by someone else's rules. She gives you the tools to discover what your rules are and practical ways to keep them intact on your way to fame and fortune
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