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Detlev J. Hoch
Cyriac R. Roeding
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Drawing on an exclusive worldwide survey of more than 100 U.S. and global software companies and 450 top executives, "Secrets of Software Success" presents the first panoramic view of the conditions that influence results for both the product and the service sides of the software industry. With highly readable and often provocative examples from well-known firms, the authors debunk many widely held beliefs and offer some surprising findings. Ultimately, say the authors, the secret to success lies in the details -- the ability to choose from a range of key management decisions in order to balance the right set of actions at the right time with rapidly changing market conditions.
With its universal lessons of competition, commitment, talent, and timing, "Secrets of Software Success" holds valuable answers to the questions asked by executives in every industry.
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