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One of the challenge points on the Better World Books 2017 Reading […]
Richard P. Bagozzi
Francisco F. Coronel
Jose Antonio Rosa
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This book combines a thorough, engaging -- and readable -- scholarly approach showing how the theory works in practice, with current, detailed examples that show how marketing managers make decisions in all areas of the marketing mix. Varied pedagogy and strong supplements package support different learning styles and make even the most complex concepts come alive.
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