2017 READING CHALLENGE RECOMMENDATIONS
The new year is a time to challenge yourself to reach new […]
Richard P. Bagozzi
Francisco F. Coronel
Jose Antonio Rosa
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This book combines a thorough, engaging -- and readable -- scholarly approach showing how the theory works in practice, with current, detailed examples that show how marketing managers make decisions in all areas of the marketing mix. Varied pedagogy and strong supplements package support different learning styles and make even the most complex concepts come alive.
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