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"What to do. How to do it. In simple everyday language." -- Ira N. Bachrach, President, NameLab, Inc.
Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources that help you size up your competitors, this updated edition of Marketing For Dummies leads you step by step through the five P's of marketing - product, pricing, placement, promotion, and people.
The Dummies Way
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