About the Book

This is nonfiction commentary. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: No Logo, Crossing the Chasm, Conversational Capital, Do Good Design, Buyology - Truth and Lies About Why We Buy, Purple Cow: Transform Your Business by Being Remarkable, Affluenza: the All-Consuming Epidemic. Source: Wikipedia. Free updates online. Not illustrated. Excerpt: No Logo: Taking Aim at the Brand Bullies is a book by Canadian author Naomi Klein. First published by Knopf Canada in January 2000, shortly after the 1999 WTO Ministerial Conference protests in Seattle had generated media attention around such issues, it became one of the most influential books about the anti-globalization movement and an international bestseller. The book focuses on branding, and often makes connections with the anti-globalization movement. Throughout the four parts (No Space, No Choice, No Jobs, and No Logo), Klein writes about issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets. She pays special attention to the deeds and misdeeds of Nike, The Gap, McDonalds, Shell, and Microsoft and their lawyers, contractors, and advertising agencies. Many of the ideas in Klein's book derive from the influence of the Situationists, an art/political group founded in the late 1950s. However, while globalization would appear to be a recurring theme, the topic itself is rarely addressed, and often indirectly. Klein would go on to discuss globalization in much greater detail in her next book, Fences and Windows. The book is divided into four sections: No Space, No Choice, No Jobs, and No Logo. The first three deal with the negative effects of brand-oriented corporate activity, while the fourth discusses various methods people have taken in order to fight back. The book begins by tracing the history of brands. Klein arg...More: http: //booksllc.net/?id=2211

Product Details

Media: Paperback Book, 34 pages

Language: English

Publisher: Books LLC (May. 25th, 2010)

ISBN-10: 1156849608

ISBN-13: 9781156849606

Dimensions: 9.00 x 5.98 x 0.08 inches

Shipping Weight: 0.14 lbs

• Categories: Not Classifiable