REFLECTING ON THE 2015 CILIP CONFERENCE
Written by Martin Mullin, Head of UK Acquisitions. CILIP is the Chartered […]
Lendal Henry Kotschevar
Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
May ship separately
Converts one physical book into a digital version.
eDelivery converts your used book order into a digital version readable on most devices.
Ships directly from Better World Books
Ships separately from Better World Books suppliers
Super Book Deals
Setting the standard for menu management--newly updated
Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the "big picture" behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.
Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book. This Fourth Edition also includes new coverage of:
Nutrition, health, diets, and the new Food Pyramid, all appearing wherever relevant
How the foodservice industry has advanced over the past ten years, including specific segments and demographic supporting data
Innovative menu pricing strategies, featuring non-cost approaches such as pricing by sales potential or margin analysis
Today's menu building software, offering a variety of examples and tools
Ethical leadership in restaurant management, discussed in an entirely new chapter
A newly created Study Guide provides several additional resources to help readers review the material and exercises to test their knowledge of key topics and concepts
A dynamic guide for today's foodservice industry, Management by Menu, Fourth Edition sets the standard for understanding menu management.
Our best deal on used books 3 for $10 and just $3 each additional book. Shop and Save
A great last-minute present. Exactly what they want to read. Order Gift Certificates »
We match every book you purchase with a book donation. Learn more »
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)