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Alan N. Beaulieu
Brian L. Beaulieu
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"Make Your Move" will be a practical, action-oriented book that is packed with solutions to problems that hundreds of thousands of businesses regularly face. In clear, nontechnical language, it will tell readers precisely what steps to take and when to take them. Many of the solutions that we recommend are counterintuitive; so, without this book, readers would be hard pressed to learn about them on their own. As a result, they would miss golden opportunities and could jeopardize their futures. For example, during Phase A of the business cycle, the economy is improving so businesses must become aggressive and make firm plans and commit to expenditures to capitalize on the upcoming boom. However, most will not. They, like most of those around them, will be stuck in recession mindsets: hoarding money, employing skeletal staffs and keeping inventories low. They will be afraid to change and will just sit tight, which will decrease their future profits and affect their very survival.
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