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Don A. Dillman
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In this new edition, Dillman introduces a new paradigm called "Tailored Design," which expands TDM to account for-and take advantage of-innovations such as computers, electronic mail, and the World Wide Web; theoretical advancements; mixed-mode considerations; the increasing acceptance of self-administered surveys; our better understanding of specific survey requirements; and an improved base of social science knowledge. As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Topics covered include:
Praise for the previous edition . . ."
"Required reading for anyone who wants to diversify research procedures.""-Contemporary Psychology"
"An excellent reference tool and valuable addition to any serious practitioner's library.""-Public Relations Journal"
"The book is packed with practical suggestions that cover each task in designing andimplementing a survey.""-Social Forces
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