STAFF BOOK REVIEW: OCTOBER 1964 BY DAVID HALBERSTAM
by Kevin O’Neill, IT Systems Manager In his 1954 book God’s Country […]
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tities they represent. The designers behind each of the 97 featured brands convey their clients' corporate identity through stationery with deliberation and concision. An envelope becomes an attach case,
a stamp a signature. And in addition to the wide array of examples that comprise Identity Suite, the latter portion features in-depth case studies tracking seven companies' successful ventures in brand exten-
sion through creative use of stationery. From Wanderlust, the Singapore design hotel, to S.J.C., creator of unique domestic art objects in Sweden, Identity Suite demonstrates how ephemeral concepts surrounding a brand can be harnessed and made concrete utilizing as unlikely a toolkit as the office supply closet.
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