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Learn everything you need to know about promoting yourself efficiently, effectively, and economically with the indispensable "How to Get Publicity"-- now completely revised an updata Television, radio, and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples and case histories as well as his own tried-and-true methods--covering everything from writing a penetrating press release and booking a successful tour to handling bad publicity and the unlimited opportunities the Internet has to offer. The techniques and media may have changed through-out the years, but the basic steps remain the same on the path to self-promotion--and "How to Get Publicity" is the perfect guide to capturing millions of dollars' worth of media coverage and maximizing your opportunities.
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