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One of the challenge points on the Better World Books 2017 Reading […]
Louis M. Rea
Richard A. Parker
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Building on the strength of the original book, the second edition:
? Provides a wealth of statistical analysis and techniques to create a complete guide to the survey research process
? Includes an expanded group of exercises and examples covering a broad base of subjects
? Discusses the emerging importance of focus groups in preparing survey questionnaires and in analyzing survey findings
Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish.Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. "Designing and Conducting Survey Research" is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.
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